SO YOU WANNA BE A RECORDING ARTIST!

by James Darrell Laxamana

HMMM…

I have been approached many times until now of people aspiring to become a recording artist. Age ranging from little kids to as old as your grandfather. How can one be? This page tackles the basic things to consider before you approach an A&R guy.

  

        

DEFINING MOMENTS

     

A&R, means Artist and Repertoire (sometimes Artist & Research). The A&R guys are basically the ones who scout for recording talents. They are also the ones who research for potential songs for the recording artist to sing and record for an album. A&Rs do the auditions, not only for aspiring record artists but also for all the composers’ songs.

        

DEMO. Normally when you approach an A&R guy, they’ll be asking you for your “demo”. This means you have to submit the following: 1) Profile or Bio, 2) Photos, and the most important thing 3) a recorded sample of a song you sing either in cassette or CD (now they prefer CD).

         

RECORD PRODUCER. These guys are the ones who put up everything in the recording studio. The Producer mans the whole production of a song (or the whole album) from “how it should sound”, “how it should be sung”, “how it should be recorded”, and how I wish the list would end….

           

RECORD LABEL. This is a division of a RECORD COMPANY in which handles various types of artist and handles the record production. A record label doesn’t release and market albums, the record company does. You can think of a record label as a brand of product handled by a company.

        

     

           

THE LONG PROCESS

           

It’s not a joke looking for a record deal. It takes months perhaps even years to accomplish (that’s if you’ll get something accomplished). Here are some things to consider.

  • Sit back and think of what you really wanted to be and how your act should be. Do you want to be a balladeer, an R&B singer, a novelty act, a rock artist? Decide.

  • Record your demo. Do at least 2 songs. Just put your best ones in. Do not fill the whole 60-minute tape or a whole CD with your songs. And most of all do not record your biography or tell stories in between songs!

  • Get your picture taken from a photography studio, preferably half body, whole body, and close up shots. Do not submit photos of you taken from your brother’s birthday party or a summer vacation in Baguio. Be presentable. Do not submit an I.D. photo either; you’re not looking for a job at McDonald’s.

  • Compose your profile/bio. Just be yourself and don’t brag too much. Don’t write a whole novel. A one-page introduction on you will do.

  • Call the record companies you want to submit your demo to. Ask for the A&R guys’ name or the person responsible for accepting demos so you would know who to address your materials and who to follow up on.

  • Make copies of your demo materials. Pack-up and send them to the A&Rs. Remember to leave a copy for yourself in case the A&Rs lost their’s and ask for another.

  • Give the A&Rs time to listen to your demo. A&Rs receive tons of demos from aspirants like you. Hey! You’re not the only one with the dream!

          

           

GETTING RESULTS

          

Sometimes you can get initial results after two weeks from the time the A&Rs receive your demo, that’s depending on the A&R’s normally busy schedule. Of course there’s always two kinds of results, negative and positive. If you get the negative one, don’t despair. Improve your craft and try again, ‘til you get it right. Aiza Seguerra experienced a number of rejections before having a multi-platinum record “Pagdating Ng Panahon”. Almost every record company turned her down before she got signed to a label.

         

 

           

FAQs

         

Does age matters?

Honestly, Yes! An ideal age would be 15 to 25 years old.

           

Does looks matter?

Honestly? Here in the Philippines, I would say “Yes”! Record business is still show business. We all know that if one has good looks, they have the most opportunities in the business. Let’s face the fact, but not unless you wanted to be a novelty artist. But looks should definitely have to come with talent.

          

What should I have to become a record artist?

Of course you should have the talent and uniqueness to become one. Having guts is also in the list. If you’re too shy, don’t waste your time. You should also be patient, flexible, and hardworking. You should have professionalism. You got to have the attitude that you are indeed an artist but remain modest. Arrogance will not get you places.

         

Will I be rich if I become a recording artist?

Not all the time. There were many artists who had deals but never received their millions. If it’s your time, it’s your time. Pure luck!

      

          

       

BOTTOM LINE IS….

         

It really takes a lot to be a recording artist. Some would say it’s not worth it. You walk around the mall and still no one recognizes you. Sometimes you got fame but no one bought your record. It could be half fulfilling and half frustrating. A record artist’s career would normally have a lifespan of 1 album release or 2 years and depending on how good marketing and efforts the record company and label have made for the album. So what now? Do you STILL wanna be a recording artist?

             

     

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